Beyonce Launches Heat at Macy’s

The sidewalk outside Macy’s Herald Square yesterday was crammed with contenders, standing in the cold for hours for the chance to try out. No, not for American Idol or any other reality show, but for Beyonce Knowles’ new fragrance.

The weather was freezing, but that didn’t deter about 500 fans who were finally able to, well, heat up by smelling the sweet scent of Beyonce’s Heat perfume inside the famous department store.

On hand for her big event, the singing sensation/entrepreneur of all things fashionable made her way into the store dressed in a short navy blue dress and pretty red pumps.

Yes, Beyonce looked hot, but the perfume she was presenting was perhaps hotter. Women’s Wear Daily reported that first day Macy’s sales made $60,000.

Wow!

That’s a lot of fragrance to spray in the right direction.

Source: Gather